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From a country that traditionally had no dairy in its diet with very small base of consumers mainly foreigners to a country that enjoyed the fastest cheese market growth in the world.
That provides indication on the expending status of the Chinese Cheese market. During the early s, Cheese products were not only hard to find but also were considered a Target market for bread talk luxury in the Chinese Mainland.
The growing popularity of this Western Fast Food chains and the vast use of cheese in their products had stimulated the interest of Chinese people in Cheese and indirectly the Cheese market in China.
Given cheese has high levels of protein and calcium, it was perceived by many as a healthy food, especially for children.
Additionally, the rapid economic growth led to increase of the middle-class expansion and to fast urbanization. First, as the disposable income was getting bigger, consumers are willing to spent more money on food and to taste new unfamiliar foods.
Secondly, while in villages the exposure to cheese products and western restaurants is limited; in the big cities the new urban people will have great exposure to Cheese, thus the target consumers segment getting bigger. The processed cheeses are made from the mixing, melting and emulsifying of natural cheeses with addition of food additives and oils.
This group includes cottage cheese, cream cheese, pizza Cheese and other pasteurized cheeses. Unprocessed cheeses are obtained by fermentation of milk and curd, butter or cream with lactic acid and pressure.
They can be classified according to their consistency: For now the processed cheeses match the tastes of the Chinese better than unprocessed cheese since: The total processed cheese retail volume in China increased from Forecast sales of Cheese at retail in China by volume, released by Euromonitor, shows that processed cheeses sales are expected to grow from 18, tons to 33, tons between and It is a The sales of unprocessed cheese are expected to enjoy even higher rate of growth, from While both groups are expected to enjoy growth in the next years, we can still expect the preference of processed cheeses among the Chinese consumers.
The recent acquisitions will gain Bright food an advanced technology, new products and knowledge of international experts. This Chinese cheese manufactures are produce processed cheeses only. Given the sales forecast of Unprocessed Cheese, the local companies focus on Processed cheese and, the European countries long tradition of producing Unprocessed Cheese, we might see companies from France, Italy, Spain and Germany focus on the Unprocessed Niche market.
And the rest is used by others. As part of the plan to restructure the economy from export oriented to domestic consumption oriented, the central government initiated few policies and laws, including the raise of the minimum salary, which will promise the ongoing middle class expansion and urbanization.
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The pattern of price movements in some tech stocks is similar to that of the late s. Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in , Daxue Consulting has strong roots on Chinese market but also an international vision and team.
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