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That does not mean, however, that there is no longer a need for retail stores or that all business ideas work well online. If you are looking to open a store, you must consider your product, the consumer and your overall business goals when decided whether a retail storefront or online store will work best for your small business.
Costs In general, opening a business as an online store is much cheaper than a retail storefront. Unlike a retail storefront, there is no rent to pay or other utility bills directly related to the store, except for web hosting and technical support.
You do not have to decorate the inside of the store, purchase inside and outside signage or display units. Since you can manage the work yourself, you do not have to hire additional employees. With an online store, your costs are directly related to your website, shipping and accepting online payments.
You must pay for your desired domain name and may pay someone develop your website and e-commerce platform, which can be expensive, but is less expensive than opening a retail storefront. Inventory For high-value items such as designer clothing, antiques, jewelry, furniture and cars, a retail storefront may appeal more to customers and generate a higher profit margin on individual items.
In addition to the price of items that you can sell, you must consider the number of items you wish to sell. A retail storefront will perform better for a business that sells a select amount of products, while an online store may work better for a business that carries an extensive selection.
Competition Anyone who wants to open a business should examine the competition before jumping into the process. With an online business, the amount of instant competition is much greater than with a retail storefront. When you want to open a retail storefront, you can easily survey an area and determine what other stores are selling the products you want to offer or choose to open in a location where those stores do no exist.
Online, there are usually multiple businesses selling the product you offer and many of them are already established, making it difficult for a new start-up to break in and find success. If what you are offering is not unique, then a retail storefront will be more successful at trying to earn new customers than trying to break into an already saturated online market.
Marketing Building a customer base is one of the most-essential components of starting a successful retail business, online or offline. With a retail store, the potential customer base is limited to the surrounding area.
Online, the customer base is vast. Once you open up a retail store, your options for attracting new customers are limited.
You are confined to the retail space that you chose and changing logos, signs, shelving and the overall marketing strategy can be expensive. When you work online, changing signs and logos takes mere minutes and you can quickly and easily change the products that you sell and the way you present them on your website.
References 2 Dynamic Business: Retail versus Online - the Gloves are Off! About the Author Stacy Zeiger began writing in for "Suburban News Publication" in Ohio and has expanded to teaching writing as an eighth grade English teacher.
Zeiger completed creative writing course work at Miami University and holds a B.Shopping: Online vs. Store Essay - When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it.
In today's society people shop while at work, after work and on the weekends, whenever time permits. Study Shows Consumers Prefer Shopping in a Store, Not Online.
Aug 20, by Rieva Lesonsky In Research 6. Shares | Print This Article. 4. Make your website a showcase for your retail store by letting customers reserve apparel items online, then come in-store to try them on and buy.
The only other Con I’d add for in-store shopping (which is a Pro for online shopping) is that I find it much easier to search for a particular type of item online – for example, I’ve been looking for .
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The advancement of technology has changed the way many businesses sell products and how the consumer shops for those benjaminpohle.com: Jahn. Online vs In-Store Shopping Study A recent study by Bronto dug into the trends and current differences between online and in-store shopping for millennials, Gen Xers and baby boomers.
They grouped the answers of some 1, U.S. consumers into 4 distinct categories based on their answers. Online grocery shopping in South Africa is still a relatively new market for most, where only two of the country’s major grocery retailers even offer the service.