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Social media, and so on Integrated Marketing Communication - Let us now understand what does integrated marketing communication mean? Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers.
In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness.
Let us go through various components of Integrated Marketing Communication: The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
You need to know the needs, attitudes and expectations of the target customers. The Corporate Culture - The features of products and services ought to be in line with the work culture of the organization. Let us understand it with the help of an example.
Naturally its products need to be eco friendly and biodegradable, in lines with the vision of the organization. Brand Focus - Brand Focus represents the corporate identity of the brand.
Consumer Experience - Marketers need to focus on consumer experience which refers to what the customers feel about the product. A consumer is likely to pick up a product which has good packaging and looks attractive.
Products need to meet and exceed customer expectations.
Communication Tools - Communication tools include various modes of promoting a particular brand such as advertising, direct selling, promoting through social media such as facebook, twitter, orkut and so on. Promotional Tools - Brands are promoted through various promotional tools such as trade promotions, personal selling and so on.
Organizations need to strengthen their relationship with customers and external clients. Integration Tools - Organizations need to keep a regular track on customer feedbacks and reviews.
You need to have specific software like customer relationship management CRM which helps in measuring the effectiveness of various integrated marketing communications tools. Integrated marketing communication enables all aspects of marketing mix to work together in harmony to promote a particular product or service effectively among end-users.Loreal Digital Game_1 Stage_SYNERGY team It was my the experience of working in a fast paced environment and able to quickly understanding the mission, vision, and values of a brand.
Apple marketing communications mix explains the company’s stance towards individual elements of the marketing communication mix such as print and media advertising, sales promotions, events and experiences, public relations, direct marketing and personal selling.
and more importantly, integrated marketing communications becomes the core of business and the overall corporate strategy.
The value of marketing communications to the . The marketing communication or the promotion mix Introduction Marketing communications according to Kottler P, () is a subset of the overall subject area known as marketing.
Marketing Communications in the development of a Brand Identity One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding st.
Final year presentation for Integrated Marketing Communication Given a brief to create a new innovative line for the L'Oreal brand. Based on the market for this line, we had then create a detailed and fully integrated marketing communications for the brand to launch and market this new benjaminpohle.comry: Marketing and Advertising.